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How Nigeria fashion designers reduced importation in Nigeria

News Hub Creator 01/3/2020

The made in Nigeria mantra has been around for almost forever, but as popular as the term is, very few individuals tries to use things produced in Nigeria. The reason, for many is the exorbitant price tags that appear on ‘made in Nigeria’ products as imported products seem to be favored by many Nigerians.

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Photo - (Taylor)

Nigeria is the most populous nation within the African continent and the seventh 7th in the entire world with total estimated population of 206, 139, 589 making up for the total of 2.58% of world's population and being a nation with such population one can't expect less in terms of potentials and talents that must abound in Nigeria and Nigerians.

However, with the population of Nigeria and the human resources that Nigeria harbors, will it not amaze you that prior to this time, most of the products consumed in Nigeria are imported, either from China, Japan, the United States of America (USA) or other countries as small as the Republic of Benin.

Nigeria used to be one of the highest importers of clothes, as a matter of fact, Nigeria used to import more than any other country in Africa, and frankly speaking Nigeria wouldn't have been far from the first position in world ranking of importers of clothes.

However, the advent of fashion designers who put Nigeria's fashion, as well as, Africa’s on the international market has changed the story of Nigeria from importing clothes to exporting clothes to other countries of the world.

The likes of Folarin Coker, founder ‘Tiffany Amber’, a world famous label established in Lagos in 1998. Also Duro Olowu, a world class Nigerian who styled clothes for the likes of Mitchell Obama, Solange Knowles, Uma Thurman, and Linda Evangelista among other top personalities.

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Photo - (Folarin Coker, Founder Of Tiffany Amber)

Nigeria has, no doubts set pace in the world with talented fashion designers who have proved that Nigeria not only got talents but also have the capacity to change the fortune of Nigeria as a nation. Spectacular works from Frank Oshodi, a man well known for styling the Nigeria's first Miss World, Agbani Darego in 2001 also speaks volume of how Nigeria is fairing in world fashion. Kudos to the Nigerians who are committed to making this happen.

The list is endless with the famous Yomi Makun, founder Yomi Makun Clothing (YMC) popularly known as YomiCasual. These guys have drastically reduced the rate at which Nigeria import clothes from other countries of the world.

Prior to this era, Nigerians are so into foreign made clothes that Nigeria designers have to append foreign labels to Nigerian made clothes to be able to stay in business. Aba made shirts will have Calvin Klein (CK), Nike, Next, Fendi, Burberry, Givenchi Dolce & Gabbana (D&G). These are done just to make Nigerians patronize them.

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Photo - (Africa Fashion Week Nigeria)

Nigerians for the past few years now have switched their tastes to Nigeria made clothes because of the standard that has been set by Nigeria fashion designers. The times of preferring imported clothes have gone and the trend of made in Nigeria have come to stay as improvements and other innovations have been brought into the Nigeria fashion scene, with the entrance of millennial designers with creative skills that match world standard.

The federal government and other private investors should make funds available for these talented fashion designers to continue the strides already achieved in this sector. Soft loans should also be made available by commercial banks and microfinance banks for small and medium scale fashion designers who are interested in joining the craft.



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