Instagram Introduces A New Way To Make More Money
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Since 2016 when Shopping was first introduced on Instagram, the ability to tag products with pricing information that is viewable on Instagram was restricted to selected retailers and celebrities. This gave them the chance to direct their followers to a website to complete the purchase (instead of the "link in bio" method) or to complete the purchase in-app for some select items.
In a recent announcement, Instagram announced that these restrictions on which business qualify for Shopping are now being loosened to include creators. Those creators include musicians, but as long they meet Instagram’s updated commerce eligibility requirements, which are effective as of July 9 in all countries where Instagram Shopping is supported.
Instagram originally announced that it would be expanding shopping access last month when it revealed that advertising is coming to IGTV.
Instagram’s new commerce policies require businesses to tag products on Instagram from a single website “that they own and sell from”.
This, according to Instagram., is so “that people have a consistent and trusted shopping experience”.
Once businesses have applied to use Instagram Shopping, they'll be notified as soon as they are approved and ready to start tagging products.
Instagram insists that if a business is not approved, it will offer a clear reason why the decision was made so that creators can wither “take the necessary action or appeal”.
"New businesses will go through our updated onboarding flow and existing businesses will receive an in-app notification in the coming weeks with instructions about how to come into compliance,” states Instagram in a blog post announcing the news.
It adds: “Whether you are a candle business making a foray into e-commerce, a musician selling merch or a food blogger expanding into your own cookware line, any eligible business or creator account with at least one eligible product can use shopping tags to drive people to their website to make a purchase.”