Check Out What Google Is Doing To Tighten Privacy Settings.
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The CEO of Google, Sundar Pichai has announced that they will begin to auto delete new users' search data and location history that have stayed in Google's database for 18 months, he presented this as a security measures that will help them tighten their privacy settings.
Pichai in his blog post said, "We believe that products should keep your information for only as long as it's useful and helpful to you."
"Your activity data will be automatically and continuously deleted after 18 months, rather than kept until you choose to delete it."
New users can opt in to auto delete their data every three or 18 months while existing users will be reminded of the option to do so. New users of Google's subsidiary YouTube will also have their search data auto deleted after 36 months.
This is recent attempt by Google to boost public trust after huge fines were levied against Facebook amounting to $5 billion dollars and $17 million dollars to Google and it's subsidiary YouTube, for privacy violations in recent years.